Let’s Show You Around

Your Campaigns At A Glance

We’ve upgraded our dashboard with new metrics and interactivity. Click into a campaign, and we’ll show you what’s new.

An Interactive View

Control your custom view of the campaign with the timeline bar. Click on a graph to get synchronized views of the metrics, and add dimensions from the side menu.

Presentation-Ready Graphics

Once your configuration is just right, easily capture each graph to include in your reports, or download all the report tables with one click.


You have no alerts.
Need something explained? Having trouble? Found bug?
Please contact us anytime at lcihotline@ninthdecimal.com
Ad Spend:

The amount in U.S. dollars allotted to the campaign, as reported by the advertiser.

Attribution Dimension:

A specific subset of data planned for tracking during a campaign. Examples of a dimension are audience, publisher, creative – as well as a media inventory type, and the mix thereof. Dimensions are used to gain granular insight into campaign performance for optimization.

Audience-Matched Control:

Unexposed users that have been matched to a set of exposed users to calculate LCI® Lift. The control group is selected to match exposed users on demographics, technology usage, geography, and historical visitation pattern.

Average Exposure Frequency:

The average number of times a set of exposed users were served an ad during the campaign.
Calculation: total impressions / total # unique audience reached

Average Visit Frequency:

The average number of visits by a set of users during a given time period.
Calculation: total location visits / total unique visitors

Exposed Users:

Unique users who were exposed to campaign advertising.


Total number of ad impressions that were recorded as delivered during the campaign, or during the specified date range.

Incremental Lift:

The percentage of visits from exposed users that can be attributed to the advertising campaign.

Incremental Visits:

The number of visits by exposed users that that can be attributed to the advertising campaign.
Calculation: (exposed visits) x (Incremental Lift)

Locations Measured:

The specified locations to which visitation is being measured.

Location Visits:

The number of visits by a set of unique users during a specified time period.
A DMA® scaling factor is applied to observed visits to calculate this number.

Unique Device:

A device identifiable and measurable by 9D.

Unique User:

A person, with one or more unique devices, identifiable and measurable by 9D.

DMA® (Designated Market Area) is a licensed term by The Nielsen Company.
Exposed Visit Ratio (EVR) =

Exposed Device Visit Rate = Total Exposed ÷ Exposed Unique Devices ÷ General Population Visit Rate

Where General Population Visit Rate = General Population Visits ÷ General Population Devices

Location Conversion Index (LCI®) Lift =

(Exposed Audience Lift – Audience Matched Control Lift) ÷ (Total Exposed + Control Visits) * 100

Local Conversion Index (LCI®) Overall Projected Store Visits =

Exposed Device Visits * ND Device ÷ DMA Size Ratio

Local Conversion Index (LCI®) Incremental Projected Store Visits =

Overall Projected Store Visits * LCI® Lift

Local Conversion Index (LCI®) Organic Projected Store Visits =

Overall Projected Store Visits – Incremental Projected Store Visits

Cost Per Overall Store Visit =

Spend ÷ Overall Projected Store Visits

Cost Per Incremental Store Visit =

Spend ÷ Incremental Projected Store Visits

LCI® Report Dimension Mobile App Min Imps w/ Valid Device IDs * Mobile Web/Desktop Min Imps
Location Conversion Index® – Campaign 10 MM 25 MM
Location Conversion Index® – By Audience 10 MM per audience 25 MM per audience
Location Conversion Index® – By Creative 10 MM per creative 25 MM per creative
Location Conversion Index® – By IO Line 10 MM per IO line 25 MM per IO line
Location Conversion Index® – By Channel Partner 10 MM per channel 25 MM per channel
Location Conversion Index® – By Site 10 MM per site 25 MM per site
Location Conversion Index® – By Placement 10 MM per placement 25 MM per placement

* Note: Feasibility assessment required by NinthDecimal Product Team to request waiver of required minimum campaign impressions.

These benchmarks represent the average LCI® Lift seen in our analysis from January 1 to December 31, 2016. There were 854 Lift Measures analyzed. All of the categories reported here include at least 30 campaigns for statistical significance.

Overall 8.5%

By Vertical
Overall 8.5%
Telecom 4.2%
QSR 9.5%
CPG 4.2%
Auto 6.4%