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The amount in U.S. dollars allotted to the campaign, as reported by the advertiser.
A specific subset of data planned for tracking during a campaign. Examples of a dimension are audience, publisher, creative – as well as a media inventory type, and the mix thereof. Dimensions are used to gain granular insight into campaign performance for optimization.
Unexposed users that have been matched to a set of exposed users to calculate LCI® Lift. The control group is selected to match exposed users on demographics, technology usage, geography, and historical visitation pattern.
The average number of times a set of exposed users were served an ad during the campaign.
Calculation: total impressions / total # unique audience reached
The average number of visits by a set of users during a given time period.
Calculation: total location visits / total unique visitors
Unique users who were exposed to campaign advertising.
Total number of ad impressions that were recorded as delivered during the campaign, or during the specified date range.
The percentage of visits from exposed users that can be attributed to the advertising campaign.
The number of visits by exposed users that that can be attributed to the advertising campaign.
Calculation: (exposed visits) x (LCI® Incremental Lift)
The specified locations to which visitation is being measured.
The number of visits by a set of unique users during a specified time period.
A DMA® scaling factor is applied to observed visits to calculate this number.
A device identifiable and measurable by 9D.
A person, with one or more unique devices, identifiable and measurable by 9D.DMA® (Designated Market Area) is a licensed term by The Nielsen Company.
Exposed Device Visit Rate = Total Exposed ÷ Exposed Unique Devices ÷ General Population Visit Rate
Where General Population Visit Rate = General Population Visits ÷ General Population Devices
(Exposed Audience Lift – Audience Matched Control Lift) ÷ (Total Exposed + Control Visits) * 100
Exposed Device Visits * ND Device ÷ DMA Size Ratio
Overall Projected Store Visits * LCI® Lift
Overall Projected Store Visits – Incremental Projected Store Visits
Spend ÷ Overall Projected Store Visits
Spend ÷ Incremental Projected Store Visits
|LCI® Report Dimension||Mobile App Min Imps w/ Valid Device IDs *||Mobile Web/Desktop Min Imps|
|Location Conversion Index® – Campaign||10 MM||25 MM|
|Location Conversion Index® – By Audience||10 MM per audience||25 MM per audience|
|Location Conversion Index® – By Creative||10 MM per creative||25 MM per creative|
|Location Conversion Index® – By IO Line||10 MM per IO line||25 MM per IO line|
|Location Conversion Index® – By Channel Partner||10 MM per channel||25 MM per channel|
|Location Conversion Index® – By Site||10 MM per site||25 MM per site|
|Location Conversion Index® – By Placement||10 MM per placement||25 MM per placement|
* Note: Feasibility assessment required by NinthDecimal Product Team to request waiver of required minimum campaign impressions.
These benchmarks represent the average LCI® Lift seen in our analysis from January 1 to December 31, 2016. There were 854 Lift Measures analyzed. All of the categories reported here include at least 30 campaigns for statistical significance.